St. TROPEZ.

SHOWER & GLOW

Credits/
Designer Kameron Akram

Challenging the conventions of tannin. St. Tropez are leaders in market, but need to cement that and be more accessible to the two segments of audience who aren’t engaged with the brand.

'Tan Virgins' are intimidated by fake tan. They don’t want to look streaky, orange or unnatural. Consumers are also really busy, with little time to fake tan. So they need something that can fit into their daily routine.

There’s a crazy story of how the Shower And Glow effect and mirror background was created…just ask and I will share.