Rolls Royce/200EX.

SPIRIT OF ECSTASY

Credits/
Photographer Rankin exhibit
Automotive Art direction Clive Parsley

Working alongside Rolls-Royce we produced the brand’s first CRM campaign – globally unique in targeting so niche an audience. Using striking photography inspired by the Spirit of Ecstasy, our work signifies the bold
new direction for the brand delivered
as their most integrated campaign yet.

Rankin’s collection incorporates power, the beauty of age, intrigue, mystery, speed and whirlwind, and he blends these themes with various materials, fabrics and paint to create the unique portraits. The models found in the photos were picked for their symbolic representation of femininity, and they range
in age and cultural background.

2009