Honda/Type R.

IF YOU NEVER TRY YOU’LL NEVER KNOW -
ARE YOU TYPE R?

Credits/
Photographer Joe Windsor-Williams
Art Direction Mark Etherington
Additional Retouching support Stuart Morris

Type R is not as a car, its is an attitude –
a ‘Type’ of person who loves the notion that  “with risk comes reward.”

Honda needed to up weight their credentials
in brand excitement and sportiness.

The new Civic Type R was “Engineered to deliver the most rewarding drive in the hot hatch segment”.