Bulleit Bourbon.

FRONTIER WHISKEY

Credits/
Tattoo artists:
Dominique Holmes in London
Ross Nagle from Dublin
Chris Henriksen from Copenhagen
Valentin Hirsch from Berlin
Sara Koning from Amsterdam.

Bulleit Bourbon, the Diageo whiskey brand, is rolling out a tattooed leather billboard created by a range of artists from Europe.

The brand wants to celebrate the "art of tattooing" in its "Community ink" campaign by commissioning five artists to take inspiration from their local city and community to build the work. "Tattoo as an art form transcends borders and cultures and, as a brand, that’s exactly where we want to be. Bulleit’s 'Community ink' project is all about heroing truly creative people and those who live on the cultural frontier."

Unveiled on 27 September 2018 the Hoxton Arches in Shoreditch ahead of the London Tattoo Convention.