The Glendronach
12 Year Old
A STORY OF RARE DEDICATION
Credits/
Photographer Christina Kernohan
Product Photographer Rob Lawson
Art Direction Leo Lebkuchen
For almost two hundred years, The GlenDronach has been the home of sherry cask mastery, with tales of passion and commitment echoing across our stately grounds. From the Spanish ghost, who arrived inside an Oloroso cask and refuses to leave, to the local ceilidh band who would bring New Year’s and wedding celebrations to our dedicated team as they watch over our whisky. Ours has always beena story of rare dedication.
Photoshop build/creation of
The Glendronach 12 Year Old.
Static imagery can be less forgiving so the attention to detail and level of finish for not only print but large format OOH has to be if anything, epic.
I want to reveal how I went about creating and retouching The Glendronach 12Year old.
This was always going to be a complex build in which both came with technical challenges right from the the off.
Post prod was always going to be heavy.
Creative Process - What this demonstrates are the years of experience, crafting - complex retouching. It’s realising the invaluable experience in which I can build and create a finished piece from the ground up, confidently, at pace. With strong visual art skills, vision and attention to detail to create an epic, cine affect for The Glendronach 12 Year Old which is symbiotic to the film.
What I do doesn’t just reside with the retouching, it’s finding best practise in pre prod, watch-outs, learnings, offering solutions to have sight on what we need to come away with will ensure the creative process is a slick ASF.